Case Study: Square x Pasta Prego Campaign

Client: Square Australia
Project: Visual Storytelling for Pasta Prego POS Launch
Role: Photographer & Visual Storyteller

My Approach

To bring this story to life, I focused on capturing candid moments that reflected the energy of the restaurant and the people behind it. Using natural light and close attention to detail, I aimed to create visuals that feel warm, dynamic, and relatable and putting the customer experience front and centre.

Outcomes

The images were featured prominently on Square’s website and marketing materials, helping to convey the ease and human side of their POS system. This project also strengthened my experience working with national brands and sharpened my storytelling through commercial photography.